In February 2016, the Popularity Index of TripAdvisor Rating System was updated. In this article, we’ll look at those changes and how they affect your Businesses.
TripAdvisor is one of the high-quality review sites for customers looking for help for their travel plans. When it comes to searching for information, the Internet is often more a source than even word of mouth.
Research shows that review sites such as TripAdvisor bear considerable influence on users. When evaluating travel amenity services such as hotels, TripAdvisior Rating System sources information from diverse sources ranging from tourist handbooks to news articles on the Web to authoritative sources.
In general, review of a travel amenity varies across sources. They also vary according to time the review happens. When they’re myriad reviews, the negative get neutralized by the remaining reviews, so there is a clear positive review.
As for TripAdvisor rating system, a review of a hotel furnishes information on the quality of accommodation, restaurant, and on-site spots worth visit.
The metrics that are relevant are the rank of the popularity index and bubble rating. Officially, TripAdvisor follows bubble rating and star rating.
Table of Contents
TripAdvisor Rating System Explained
TripAdvisor Bubble Rating
This index is indicative of the summary of user reviews. Thus, it indicates real reviews by real people at a point of time. The TripAdvisor Bubble Rating is a 1 to 5 scale.
Under this, 2 implies terrible, 3 measures average and 5 indicates the highest (excellent) ranking. The rating is based on the type of travel – for family or business, qualitative attributes such as service, cleanliness, When your hotel is indexed on TripAdvisor, users looking for information will get a quick review from genuine travelers.
TripAdvisor Star Rating
TripAdvisor star rating is based on third-party users with respect to quality of services – staff quality, quality of the amenities available. Of the two, Bubble Rating and Star Rating, the former is more realistic.
How does TripAdvisor Popularity Index work?
TripAdvisor Popularity Index is based on real user ratings in terms of their satisfaction level. As against other rating sites that rank hotels just according to price and the number of starts (four/five star etc.), TripAdvisor deploys algorithms on to TripAdvisor Rating System that furnishes review rates based on real data – what users of your hotel perceive as for quality, and how old the reviews are.
TripAdvisor deploys algorithms that furnish review rates based on real data – what users of your hotel perceive as for quality, and how old the reviews are.
When a traveler chooses a hotel, price that is, room tariff doesn’t indicate the overall quality of the hotel. Even though it suits their budget, it’s also important to consider the safety and security, hygiene and the quality of the staff serving, which may not be indicated by budget. TripAdvisor Popularity Index is based on all these parameters.
The benefits
- TripAdvisor indexing is that they can search organically without involving any elements of paid results.
- The index is updated at fixed intervals of time.
- It furnished global perspective on the hotel.
How can we improvise?
To boost your hotel’s rating, you need to solicit customer feedback in the form of reviews and rate the service accordingly on TripAdvsior. You can take the aid of technology.
It’s here that Feedbot comes to play a crucial role. Feedbot is a new CEM in the market. It can help you collect customer experience on real time basis during their stay at the hotel. Feedbot boosts customer experience and helps convert them into repeat customers.