Retailer Customer Feedback – If you are a businessman and you want to excel in your area, then there is just one path to it. It is providing customers the product they want. But many times, we are not able to gather feedback on the product and hence end up in a loss.
I know that you might have designed the product the way customers want, but it isn’t necessary that your point of view should match with that of people.
You should get honest, actionable feedback from your customers so as to make changes to your product so that it can meet customer’s expectations. Let’s see how you can get appropriate feedback from customers.
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Look for feedback from the Silent customers
Whenever you launch a product in the market, then customers should ideally start giving feedback. This feedback is either extremely positive or extremely negative. Some customers just come up with words like “Okay”. This feedback is no doubt valuable, but it doesn’t give you a clear and concise picture of the actual retailer customer feedback.
If you just sit like a couch potato in your homes for feedback to come to you, then you will end up losing time, and by the time you really get some good suggestions, your product will get obsolete.
Feedback from customers is really an essential part of a business. All types of feedback should be welcome. Criticism is very important if you want to put up your product to customers’ expectations. Make a habit that whenever you get negative feedback, you have to act on that feedback.
But if you want to get a considerate amount of feedback from the silent population of the country, then you should try some other means. Those people won’t come up to you by themselves instead; you have to go to them to ask for their feedback.
Collecting Feedback face to face and Digitally
If you own a physical store, then it is damn easy for you to get feedback. You can ask your customers face to face so that you can write their concerns in your feedback collection app. When you have direct interaction with customers, then you will be able to understand their views in a better way, and it would give you a perfect picture of the feedback on your product.
Though face to face customer interaction is awesome, but that would be a chunk of customers who came up to you for some purpose. What about others?
If you are thinking to conduct a paper survey to collect Retailer Customer Feedback, then I am sorry to say that won’t be of much use. If you are thinking to gather a pile of papers and then you would be reading them one by one, then I think you are making yourself go around.
Don’t be baffled and start opting for a Digital Feedback System. Ikvox has developed a product known as Feedbot to address feedback collection issues faced by many brands. It’s a customer experience management system where customers can provide their feedback in a modern way. You can get some actionable feedback from a right amount of customer base. You can check more about Feedbot here
Putting feedback into action
The process of collecting Retailer Customer Feedback is easy, but the main important thing is to work on it. You really have to work on your product according to the valuable suggestions gathered from customers. You can divide the information collected into three groups. Those groups are:
Immediate
This feedback is of high severity level, and it should be acted right away. These are red alerts. In short, if you will not put these feedbacks into action, then your company can suffer extreme less.
Medium
If customer feedback is such that you can change the features of your product in next few months then the level is medium. You can change the outcome in next release. Severity level is medium.
Strategic
These are just high level and long-range ideas which should be kept in mind before designing any other product. You should test them thoroughly in your current product as well.
In this way, you can gather feedback from customers and organize them in different levels which would help you in taking action according to the groups.
Ikvox’s Feedbot provides such kind of segregation & integrates all in one dashboard with proper real-time analytics so that management can take appropriate action at appropriate time.
Following Up on Retailer Customer Feedback
You should continuously follow up with your customers who have given you feedback for better business growth. One should inform them that their feedback is getting converted into actions. Alerting them about their feedback being converted maintains brand loyalty, and you can learn more about brand loyalty here
This way they know that their feedback is critical to you and you are going to improve the product according to their suggestions. These things may sound small but have a significant impact on customers.
Feedbacks are essential, but actionable feedbacks, are far more critical. When you are taking a good output from those feedbacks then I think you are on right path. If you get some high-value feedback from some customers, applaud them by giving some benefits. These things undoubtedly play a great deal in bringing up your customer bases. So, start gathering feedback and start working on them to be successful soon.
