“Google about the restaurant.”, “Look at its reviews!!!”, “Check if they got Gulab Jamun”, these are some of the common phrases one would hear when deciding for a restaurant to dine in.
Nowadays everything is on the internet, and everyone uses it to find the perfect product or service for themselves. Thus having to look for the quality of the restaurant and its services is a plus for anyone.
According to the Restaurant Industry Forecast by the National Restaurant Association, consumers are highly influenced by the technology for choosing in which restaurant to dine.
However, even the restaurant owners have taken measures to be always competitive and in the market by adapting to newer technologies quickly.
Restaurants use the internet as one of the tools to grow the customer base and/or to put up their menus online for the ease of customers.
These methods also help the restaurant build a loyal customer base. Technology also lets the restaurant take surveys and reviews digitally and help other users choose the restaurant suitable for them.
However, with the growing competition, food is not the only thing to satisfy the appetite of the customer. Restaurant uses many ways to boost the customer base. So let’s see in what ways that the Restaurant Customer Engagement can be improved.
Table of Contents
Improve Restaurant Customer Engagement
Digital Menu Boards
Digital menu boards make it very easy and time-saving for the customer to know what you serve. It also helps the consumer get a look at what they will be served.
Customers are drawn to what they see, so if you can present a good picture of the restaurant (and of course the food too.), then you will undoubtedly be able to pique the interest of the customer which may lead to more Restaurant Customer Engagement.
Special days and signature dishes get the best platform to be promoted on as the customer looking for something special will be drawn to such things instantly.
Digital menus allow the restaurants to personalize the menus and make online food ordering a better experience for the user. The user can quickly look at the specials and also browse through which food would be most suitable for them. The user can also choose among what they have ordered in the past.
Restaurants would also benefit from such setups as the restaurant can have customizations in the menu as much as they want without even costing them a penny. Digital menu boards also save the money and time of the restaurant as the change in the price of any dish can be updated instantly and with almost no cost.
Kitchen Display System
When you order your dish online, you want it to be perfect, and the same goes for the chef who wants to make the perfect dish for you. However, bad communication may lead to even worse food delivery.
A kitchen Display system makes it easier for the customer to order whatever they want as the KDS makes it easier to communicate with the chefs for the wants of the customer.
For example, if a customer wants to buy a pizza with extra cheese topping, he could easily add that in his order and thus can get what he requested for. This is one of the Best Restaurant Customer Engagement boosting aspect which helped grow several businesses in the past.
KDS makes it simpler for both the customer and the restaurant to sync with each other. It also makes the food easily traceable, and the delivery also gets speeded up.
In-restaurant Interactions
How do you feel when your mouth starts to water, but the food is taking forever to come? Not so good right? Well, there is no solution to this problem but the customer for sure can be provided with the amount of time left for their food to arrive, so in the meantime, they can crunch on starters or get a drink.
In Restaurant-Interactions are one of the most crucial parts in restaurant management which can result in attracting a decent amount of customers and also helps in creating a loyal customer base.
Large fast food chains are leveraging this feature and scaling their business tremendously, for example, KFC. Plan for In Restuarant Interaction System to bridge the communication gap between the chef and the customer.
Digital Feedback System
A digital feedback system helps collect feedback of the customers regarding the services offered by the restaurant. Ikvox provides sophisticated cross-platform Restaurant Feedback System which offers analytics and insight reports based on the feedback provided by the customer.
it is not only reliable but also fast, thus making it easier for the restaurant to make decisions in real-time. All leading Restaurant Businesses are opting of real-time feedback collection in their premises using Kiosks to boost their Restaurant Customer Engagement even more.
In this heavily competitive world, many restaurants use a lot of the above methods. So what would make your restaurant stand out in this competition? Probably the only way would be to listen to what your customer has to say about you and your service.
Consumer reviews are very important for a restaurant or any other organization, and they help the organization know where they stand in the eyes of the consumer. These reviews also help the restaurant know its strong points and also help the restaurant know its weaknesses which can be improved upon by them later on.
As per a report by McKinsey, 70% of the customers buy a product only if they are feeling and expecting excellent after sales service. Moreover, a survey conducted by American Express reveals that 78% of consumers have stopped a transaction midway only because of poor customer service.
As much as the excellent reviews make the restaurant look good, one bad review may overshadow a lot number of good ones leading in less Restaurant Customer Engagement down the road.
Opting for a Digital Feedback System and start collecting feedback in the premises of the restaurant using Kiosks prevent not only the rants people do if they experience bad service but also gives your business a chance or time to fix the poor experience asap.
Ikvox’s Restuarant feedback management system uses feedbot technology and offers a wide variety of features like Employee performance tracking, Built-In CRM, Real-time feedback, Multilingual support, Multi-branch support, and more. Check out the full feature set here.
Conclusion
Steve Jobs once said, “Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” And, that holds true for any industry whether it is a Restaurant business or an IT business.
The technologies mentioned above make sure that your restaurant growth pace further.