Companies believe that if they offer better deals to customers, they can convert first-time customers to brand loyal ones. But this isn’t true. Customers do bother about money, but the thing which is prior to them is service offered.Customers should be satisfied with the product offered by a brand, and this will definitely increase brand loyalty. According to market trends, customer satisfaction is a predominant feature of brand loyalty.
The equation is pretty clear now which states that “Higher the satisfied customers, higher will be the growth in loyal customers of a particular brand”. Here are some factors which will help you in increasing customer satisfaction and brand loyalty. Let’s have a look at them.
Tips to Increase Brand Loyalty
No compromise on Quality
Whatever is the price of the product, make sure that you are not compromising on the quality of the product at all. The thought of bad quality is more predominant over price.
So, be consistent in providing good quality service/product for converting deal-seeking customers to brand loyal customers. It will also increase brand loyalty which will be an add-on to your company.
Be in touch with your customers
You should try to be in touch with your customers and let them know what is happening in the organization. Even, if you’re innovating, don’t forget to advertise it your existing customers so that they can be well aware of the news and at the same time be connected to your product.
In this way, they will feel connected to your brand. Communication should be on a timely basis so that they will always be excited about the new product to come.
Request feedback from your customers
You should always look for their opinions about customer service, buying experience, and other factors. Whenever a customer has bought a product from you, make sure to take his opinion on the subject like- Whether he is satisfied with the buying experience, price or not? After some time of purchase, you should always ask the customer a question about product expectations – Whether the product had met his/her expectations or not?
These things will definitely give a good impact on the customer and build trust which is a key factor in building brand loyal customers. Requesting feedback is important for any organization but have you ever wondered that how you can effectively combine all the feedback to bring a change in the process. Ideally, this should happen, but often the suggestions gathered are lost and never reach stakeholders and client which eventually bring a bad image to the brand. I hope you don’t want this to happen to your brand.
We at Ikvox, have developed a similar product known as Feedbot to address feedback collection issues faced by many brands. It’s a customer experience management system where customers can provide their feedback in a modern way. It helps brands in collecting feedback from all their customers through Surveys, Polls, Market Research and then integrate all in one dashboard with appropriate real-time analytics so that management can take proper action at appropriate time. Click here to learn more about Feedbot
Give them the motivation to return
Give impetus to the customers to come back to you rather than your opposition. The brand should offer incentives to a small chunk of brand-loyal customers. Incentives can be in the form of discount, gifts, vouchers, bonus-service and others depending on your product/service. You should always think of some innovative ideas to bind the customers with you for the long run to increase brand loyalty.
You should always be updated with strategies your competition is adopting, and you should act accordingly. If you feel that your strategy isn’t significant to the present market trends, your customers would be bored with your products. So, in order to be at the top, you should be relevant and be updated on a timely basis.
Demonstrate your appreciation.
Organizations neglect to state a basic Thank You for their business. So, don’t forget to wish your customers on special occasions. It might sound superfluous, however, believe me from experience, clients feel happy when they are wished by their organization. So, from now onward don’t forget to send wishes to your clients to increase brand loyalty.