Who exactly on planet Earth would ignore embarking on a peaceful vacation or decline a lovely diner at an exquisite resort or hotel on a cool Saturday night? The answer should be no one right!
Every one of us deserves a break out from the norm, the monotonous daily routine we have found ourselves in. To break out, we can go ahead to do things that are considered to be fun like traveling and eating out.
However, can you really imagine having a terrible experience during this once in a blue moon break out of the norm? It will ruin the whole moment.
This is exactly where the hospitality industry comes in and where the feedback from guests makes or mar the industry. And luckily, there is a Hotel Guest Feedback System that can help you keep track of these feedbacks if you are in the hospitality industry.
But first, let’s talk about the industry in general, shall we?
Table of Contents
Explaining The Hospitality Industry
So many people get it twisted when they hear the word hospitality. Majority of their minds swiftly turn to the hospital but, that is not the case. The hospitality industry entails:
- Hotels
- Resorts and;
- Homestays
Every one of these industries is a part of the rapidly enlarging hospitality industry. Basically, this industry is majorly driven by the service it renders to customers during their stay, travel, or the diner they come for.
Due to the surge in customer purchasing power, so many people can currently pay for their travels and visit exciting places. Moreover, the increase in tourism also aids in the swift growth of this industry.
Hospitality Industry Growth
The core factor for hospitality industry growth has centered strictly on its customers. At every point in the economy, customers have continually used the services of the hospitality industry.
Also, the industry takes on a huge role in the overall GDP contribution of a country. Furthermore, the New York Times reported that the United States is actually seeing a huge bump in its economy and its standard and poor 500 index which is a major indicator of overall economic health increased by twelve percent since 2016, November.
Additionally, other mergers and partnerships are establishing a much more cohesive network of leisure and travel opportunities for its consumers. The aim is to deliver a high-quality experience for every traveler.
An example is the acquisition of Starwood hotels and resorts international brand back in 2016 by Marriott. Hospitality Net reported that it expanded the reach of the firm to more than one million rooms available in roughly six thousand hotels globally.
Furthermore, the study highlighted in the Boston Globe revealed that millennials are starting to travel a whole lot, and their demographic shows they are traveling more frequently than boomers and Gen X.
As at 2016, millennials embarked on an average of 2.38 vacations, and this equates to forty-four percent more than baby Boomer’s average. As the most significant demographic in the US, it comes as no shock that the hospitality industry is rapidly growing
Subsequently, the merging of economic effects, transformations in the hospitality industry and shifts in demographics all mix up to push the current growth of the industry to bigger heights
With these appealing numbers, investors are getting attracted to this industry swiftly. Also, it has led to more competitions among everyone in the hospitality sector. All the companies are giving it their best shot to have an increase in profits.
Meanwhile, there is still the issue of how a company in the hospitality industry can stand out from all other companies in the industry. This can only be done if customers are satisfied.
Also, how can a company know if the customers are truly satisfied? This is exactly where guest feedback becomes important for any organization in this industry.
Importance of Guest Feedback
The most ideal way of getting guest feedback is by directly asking the customers about your services. However, this can simply be attained via feedback collection software. Due to a highly effective survey, every organization can gain insight into:
Service
The issue of service is the most important factor when it comes down to the hospitality industry. This is because the customers pay for this service and they only look forward to the best.
With the aid of guest feedback surveys, homestays, resorts, and hotels can obtain insight in knowing the quality of their service and exactly what customers expect to gain from them.
Consequently, a survey that is based off a mobile application gives insights that are real time on the feedbacks gotten.
Quality
Getting your hands on the feedback from guests concerning the services rendered to them by the hotel attendants is also important. There are customers that may complain that the attendants are not well composed or unfriendly
These customers will likely not visit the same place. As a result of guest feedback, hotels can make sure that their quality meets up to the expectations of the customers.
Improvements
When it comes down to services, the scope for improvement is always available. The different guests visiting may want to have diverse levels of perception in regards to your services.
It is vital to always ask them about this. And, the best way to make this happen is actually to talk to them.
Also, what is better is to leverage on the power of a Hotel feedback app wherein you will have all the words of your guests at a glance and analyze them all later on. Going digital majorly cuts the paper feedback reliance that is hard to manage.
Swift Damage Control
One of the importance of guest feedback is the fact that the organization can quickly reach out to the problems the guest faced and resolve them to make their experience a much happier one.
For an ideal guest feedback forms which explains what sort of questions to ask the guest check out our previous post here.
A Great Hotel Feedback System
Due to the importance of guest feedback analyzed above, our hotel feedback system can be customized to collect feedbacks from guests that are on your hotel premises. it can be set up at diverse locations through kiosks.
All the feedbacks are sent directly to the hotel managers or concerned staff. Multi-Branch support is one of the USP of our guest feedback system which is secure, swift and fully customizable.
To Wrap It Up
Immediately the hotel feedback you need as a manager is gotten, the next step is to follow it through. Take all complaints and suggestions with an open mind in order to fully attend to the issues that affect your guests.
When these issues are resolved, the guests will have no choice but to be loyal to the service that serves them best. But, for all these to happen, you must first of all carry out the right set of feedback questions for hotels with the help of our hotel feedback system